We review and structure your bttrfly storefront to improve parent clarity, build trust, and make inquiries easier.

This includes refining how your program is presented, ensuring key details are easy for families to understand, and confirming your profile is set up to support confident next steps.

Our goal is simple: when the right family finds you, your storefront is ready to convert interest into action.

Your program is structured and tagged so Emmy can intelligently surface you to families whose needs align with what you offer.

As families move through Emmy’s guided questions — such as age, location, schedule, and preferences — programs that fit their criteria are prioritized for visibility.

This helps place your program in front of families who are actively narrowing their childcare decision, not just casually browsing.

When a family’s needs align with your program’s criteria, you become eligible to appear in structured match results inside the bttrfly experience.

Matches are based on key factors such as age group served, location, care type, and program attributes.

This structured approach helps reduce unqualified inquiries and increases the likelihood that families discovering your program are genuinely aligned.

Families who discover your program through bttrfly can take the next step by contacting you directly through the information you provide in your profile.

We focus on making the path from discovery to inquiry clear and friction-light so interested families can reach out with confidence.

You remain in control of your enrollment process while benefiting from more qualified visibility.

As bttrfly grows across NYC, you receive monthly insights into your program’s visibility within the platform.

These insights may include profile views, discovery activity, and other early performance signals designed to help you understand how families are engaging with your presence.

Our approach is to provide meaningful visibility data while the platform continues to scale.

You can publish unlimited updates, offerings, and program highlights directly within your bttrfly profile.

This allows you to keep your presence fresh and give families a more complete picture of what makes your program unique — without additional posting limits.

Founding Placement partners receive guided access to Emmy’s evolving decision intelligence experience.

This early access allows you to benefit from Emmy’s structured matching environment as the system continues to expand in capability and reach.

Expanded functionality may become available in future tiers as the platform evolves.

Founding partners receive priority consideration for future bttrfly content opportunities, which may include featured spotlights, editorial moments, or campaign participation.

Selection is based on alignment, timing, and campaign availability as bttrfly’s content ecosystem grows.

Your program becomes eligible for inclusion in bttrfly’s newsletter and social media features as opportunities arise.

These features are curated and scheduled based on audience relevance and campaign planning, helping extend your visibility beyond the in-app experience.