Be positioned where NYC families make childcare decisions.
bttrfly’s Founding Placement gives select NYC childcare programs early positioning inside a new AI-guided discovery experience designed to help families find better-fit options faster.
Limited placements per borough. Founding pricing is locked.
Enrollment visibility is not the same as enrollment fit.
Most childcare programs are competing inside crowded search results, directories, and word-of-mouth loops that do not always bring the right families.
That creates friction on both sides:
Families spend too much time sorting through options
Providers spend too much time fielding mismatched interests
bttrfly is building a more guided way for families to choose.
From being listed to being aligned.
Instead of asking families to browse endless options, bttrfly is building a guided discovery experience that helps narrow choices based on real decision factors like location, schedule, values, and fit.
Founding Placement is early positioning inside that system.
Traditional directory
Families browse long lists
Families browse long lists
Search-based discovery
Families filter, compare, and guess
bttrfly
Families are guided toward stronger-fit options
What this means for your program:
Reach families actively choosing care
Appear only when aligned with real needs
Reduce wasted visibility
Drive higher-intent inquiries
Choose your plan
Founding Placement — NYC Childcare
*$949/year founding rate
Limited NYC cohort
$1,188/year Standard Rate
Join the first layer of programs inside bttrfly’s guided childcare discovery experience.
Turn profile views into real enrollment inquiries
Be surfaced to families already aligned with your program
You appear in structured matches with aligned families
Spend less time on mismatched inquiries
Strengthen how your program is presented to decision-ready parents
Access early positioning before NYC expansion
Programs joining later will enter after initial positioning has already been established.
Designed for programs that want to be intentionally positioned — not passively listed.
Get discovered—or get chosen
Limited NYC cohort • Founder-reviewed
Basic
(Free)
Create a simple presence on bttrfly.
Best suited for early exploration.
Get set up and start showing up in family decisions.
NYC Founding Placement is limited.
Spots are capped by borough to ensure quality and balance.
Founding partners lock in early pricing and visibility as bttrfly grows.
Spots are capped by borough and will close as capacity is reached.