Where family decisions meet business growth.
bttrfly integrates your business into structured family discovery — unlocking aligned exposure, sponsored placement, and marketplace opportunities.
Early Partners
Family-focused brands and providers supporting the bttrfly ecosystem
Reach high-intent local families actively making decisions
Get surfaced inside Emmy’s guided discovery flow
Build trust in a family-first, brand-safe environment
Stand out early as the bttrfly network grows
Lock in Founding Placement pricing
Why providers are joining bttrfly
Now onboarding NYC licensed childcare providers
bttrfly is currently prioritizing childcare partners in the New York City area as part of our initial network build, with additional family service categories expanding over time.
How it works
Powered by Emmy, your AI decision layer
Establish your presence
Create your bttrfly profile to showcase your services, approach, and availability.
Get intelligently surfaced
Emmy, bttrfly’s AI matching engine, connects your business with families actively searching for support that fits what you offer.
Connect with ready families
Receive inquiries from high-intent families already guided through their decision process.
Unlike passive directories, bttrfly uses Emmy’s guided matching experience to surface relevant providers at the moment families are actively evaluating their options.
This means more qualified discovery — and less wasted visibility.