Where family decisions meet business growth.
Get discovered by families actively choosing care.
Your storefront
Not a directory. A decision platform.
Families don’t browse — they decide
Emmy guides them step-by-step
Your program shows up when it fits
How bttrfly works
Establish your presence
Create your profile
Get intelligently surfaced
Show up in Emmy
Connect with ready families
Receive inquiries
EMMY FOR PROVIDERS
Emmy surfaces your program when families are actively deciding.
More qualified discovery. Less wasted visibility.
Why providers are joining bttrfly
Reach decision-ready families
Show up inside Emmy
Build trust instantly
Stand out early
Lock founding pricing
Now onboarding NYC licensed childcare providers
Limited founding placements available
Early Partners
Family-focused brands and providers supporting the bttrfly
