Every family begins with a question.

Some questions arrive before the baby does. Others don’t come until years later.

Wherever your family is today, you don’t have to navigate it alone.

Dad walking through NYC park with his 3 yr old daughter

Then life happens.

You search. You ask friends. You compare reviews. You wonder if you’re making the right choice.

Activities

Health and Wellness
Activities

Doctors

Summer Camps

Activities
Milestones

Schools

baby

Childcare

Education

Milestones

And Everything In Between

Teenager

Teenagers

more

That’s why we built bttrfly.

Not to tell you what decisions to make.

To help you make them with confidence.

Meet Emmy.

Emmy, AI coparent chat with a parent looking for an outdoor school program

Your AI coparent.

Emmy helps you think through parenting decisions - not just search for answers.

Choosing childcare. Finding support. Planning activities. Exploring what’s next.

One conversation. Built around your family.

Parenting is easier together.

Find parents/caregivers who understand your journey.

Build trusted connections in your community.

Parent community

Find trusted businesses for your family.

Trusted business

Give things another life.

Buy, sell, and share gently used items with families in your community.

EXPLORE MARKETPLACE

No matter where your story begins, bttrfly grows with you.

No matter where your story begins, bttrfly grows with you.

Every first is a bigmoment.

Every family remembers their firsts. Every firsts brings new questions. Every question deserves trusted guidance.

The First Heartbeat

The first heartbeat

The First Steps

baby first steps
baby first steps

The First Day of School

The first day of school

The First Time They Drive

The first time they drove

The First Goodbye

The first goodbye

The First Grandchild

The first grandchild

Every family writes a different story.

We’re simply here to help you write yours.

Three generations of women
Three generations of women
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