Visibility brings traffic.
Decisions drive action.

bttrfly helps family-focused businesses get discovered when families are actively deciding — starting with childcare in NYC.

See How It Works

Parenting, organized.

Organizing trusted support — from fertility to childhood and beyond.

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Discover Community Resources Market Place Emmy AI Co-Parent

Discover Community Resources Market Place Emmy AI Co-Parent

Mobile app home screen showing bttrfly’s family platform with community posts, local marketplace listings, and personal connections.

Who
we are

bttrfly is a family-first platform for people at every stage and in every form of family — connecting trusted resources, community, and support in one place.

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Illustration of diverse children holding hands with butterfly wings, symbolizing community, inclusion, and family support.
Smartphone screen displaying a community forum with an article about returning to work after having a child, including a video thumbnail of a woman speaking about new parents.

App Features

A growing, family-first space where parents and caregivers connect, share experiences, and discover local insight through conversations, groups, and shared resources.

Community

A smartphone screen displaying a resources section with wellness category, a profile picture, and city skyline background.

A simplified way to discover family-centered services, childcare, education, wellness, and local support — all in one trusted, searchable place that saves time and reduces overwhelm.

Centralized Resource Directory

Screenshot of a mobile app displaying a marketplace with categories such as Kids, Activities, Wellbeing, Enrichment, Household, and E. The app shows a user's profile named 'amiira!' for a preschool bike lesson in Los Angeles, CA.

A family-focused marketplace where families can buy, sell, or exchange items and services meant for family life.

Marketplace

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Social